Ford sales statistics span several distinct measures: global wholesale and retail vehicles, U.S. total and retail sales, production, electrified adoption, revenue and manufacturing. The figures below identify the population, geography and period for each measure so that sales are not confused with production or finance-company revenue.
Key Ford Sales Statistics
The most useful headline figures are:
- In 2023, Ford reported 4.185 million global retail vehicles worldwide.
- In 2023, Ford reported 4.413 million global wholesale vehicles worldwide.
- In 2023, Ford manufactured 4.419 million vehicles globally.
- In calendar 2023, Ford sold 1,995,912 vehicles in the United States, up 7.1% from 2022.
- In 2023, Ford’s U.S. sales included 1,081,777 trucks.
- In 2023, Ford’s U.S. sales included 865,499 SUVs.
- In 2023, Ford sold 72,608 electric vehicles in the United States, up 17.9% year over year.
- In 2023, Ford sold 133,743 hybrid vehicles in the United States, up 25.3% year over year.
- In 2023, Ford F-Series sales totaled 750,789 vehicles in the United States, up 14.8% from 2022.
- In 2023, Ford Transit sales totaled 129,009 vehicles in the United States, up 29.8% from 2022.
- In 2023, Ford sold 407,335 global retail electric and hybrid vehicles.
- In 2023, Ford global retail ZEV sales reached 130,905 vehicles.
- In calendar 2024, Ford’s U.S. electrified-vehicle sales totaled 285,291, up 38% year over year.
- In 2024, Mustang Mach-E sales totaled 51,745 in the United States, up 27%.
- In 2024, Ford assembled approximately 2.1 million vehicles in the United States.
- For model year 2024, Ford’s average estimated real-world fuel economy was 23.4 mpg in the United States.
- For model year 2024, battery-electric vehicles represented 7% of U.S. new vehicles, down from 10% in model year 2023.
Contents
- Key Ford Sales Statistics
- Ford Global Sales, Retail and Production Trends
- Ford U.S. Sales Statistics by Vehicle Type and Powertrain
- Ford Electrified Vehicle Sales and Adoption Trends
- Ford Model Sales Statistics: Trucks, SUVs, Cars and Lincoln
- Ford Manufacturing, Dealer and Commercial Sales Data
- Ford Sales Revenue and Fuel-Economy Context
Ford Global Sales, Retail and Production Trends
Ford’s 2024 Integrated Sustainability and Financial Report separates wholesale, retail and manufacturing populations. Wholesale is primarily sales to dealerships, while retail is primarily dealer sales; neither should be treated as identical to production.
| Year | Global wholesale | Global retail | Global manufacturing |
|---|---|---|---|
| 2021 | 3.942 million | 4.200 million | 3.922 million |
| 2022 | 4.231 million | 4.000 million | 4.250 million |
| 2023 | 4.413 million | 4.185 million | 4.419 million |
Source: 2024 Integrated Sustainability and Financial Report. The report includes Ford/Lincoln and specified affiliate volumes, and the 2023 wholesale figure includes medium and heavy trucks and specified JMC volumes.
Global retail volume rose from 4.000 million in 2022 to 4.185 million in 2023, a derived comparison using the report’s rounded figures. The report’s 2021–2023 figures cover global activity, while the U.S. figures later in this article use calendar-year releases and different transaction populations.
Ford’s global retail electric and hybrid total also increased across the same reported period:
- Ford sold 246,815 global retail electric and hybrid vehicles in 2021.
- Ford sold 345,027 global retail electric and hybrid vehicles in 2022.
- Ford sold 407,335 global retail electric and hybrid vehicles in 2023.
These totals combine ZEV, HEV and PHEV categories, so they are not equivalent to battery-electric sales alone. The source is the 2024 Integrated Sustainability and Financial Report.
Ford U.S. Sales Statistics by Vehicle Type and Powertrain
Ford’s Q4 2023 Sales Release reported 1,995,912 U.S. vehicles in calendar 2023, up 7.1% from 1,864,464 in 2022. This U.S. total includes retail, fleet, government and Ford management transactions.
| U.S. 2023 category | Vehicles | Definition or scope |
|---|---|---|
| Trucks | 1,081,777 | Ford sales-release classification |
| SUVs | 865,499 | Ford sales-release classification |
| Cars | 48,636 | Ford sales-release classification |
| Electric vehicles | 72,608 | Ford propulsion category |
| Hybrid vehicles | 133,743 | Ford propulsion category |
| Internal-combustion vehicles | 1,789,561 | Ford propulsion category |
Source: Q4 2023 Sales Release. The categories are reported by Ford and should not be reinterpreted as a universal industry classification.
The fourth quarter alone accounted for 487,840 U.S. vehicles, including 256,598 trucks and 217,952 SUVs. Ford’s 2024 U.S. update used a retail-sales measure for its year-over-year comparisons: U.S. retail sales increased 6% across calendar 2024 and 17% in Q4 2024, while Ford also reported 2,078,832 total U.S. vehicles sold for the year.
Those 2024 figures must be read with their labels intact. Retail growth and total sales are related but not interchangeable populations, and the Ford U.S. Retail Sales Grow at Double the Industry Pace in 2024 release identifies the broader total separately.
Ford Electrified Vehicle Sales and Adoption Trends
Ford’s global electrification reporting divides retail vehicles into ZEV, HEV and PHEV categories. ZEV sales rose from 55,692 in 2021 to 108,567 in 2022 and reached 130,905 in 2023.
| Global retail category | 2023 vehicles | Definition |
|---|---|---|
| ZEV | 130,905 | Ford report category |
| HEV | 204,664 | HEV excluding PHEV |
| PHEV | 71,766 | Reported separately from HEV and ZEV |
| Electric and hybrid total | 407,335 | Combined ZEV, HEV and PHEV |
Source: 2024 Integrated Sustainability and Financial Report. The combined total is a global retail measure, not a U.S.-only result.
In the United States, Ford reported 285,291 electrified-vehicle sales in calendar 2024, up 38% year over year. This combines hybrid, plug-in hybrid and electric vehicles, so it uses a different geography and reporting aggregation from the global table.
The 2024 U.S. electric-vehicle figures included 30,176 electric vehicles in Q4, which Ford called a quarterly electric-vehicle sales record. Model-level results were 51,745 Mustang Mach-E vehicles, up 27%; 33,510 F-150 Lightning vehicles, up 39%; and 12,610 E-Transit vehicles, up 64%.
These model figures and the electrified total are reported in Ford U.S. Retail Sales Grow at Double the Industry Pace in 2024.
Ford Model Sales Statistics: Trucks, SUVs, Cars and Lincoln
Ford’s 2023 U.S. model data shows strong volume concentrated in truck, utility and commercial nameplates, alongside mixed results among SUVs.
| Model or line | 2023 U.S. sales | Change from 2022 |
|---|---|---|
| F-Series | 750,789 | +14.8% |
| Explorer | 186,799 | -10.1% |
| Escape | 140,968 | +2.6% |
| Transit | 129,009 | +29.8% |
| Bronco Sport | 127,476 | +28.1% |
| Edge | 106,098 | +24.1% |
| Bronco | 105,665 | -9.7% |
| Maverick | 94,058 | +26.5% |
| Expedition | 73,396 | +18.4% |
Source: Q4 2023 Sales Release. F-Series is a model line rather than a single trim, and Transit is a commercial-vehicle measure.
The range of results matters when interpreting Ford sales trends. F-Series reached 750,789 vehicles, while Explorer declined 10.1%; meanwhile, Bronco Sport, Transit and Maverick each recorded reported double-digit growth.
Lincoln’s 2024 U.S. retail sales totaled 104,823 vehicles, up 28% from 2023. Ford reports this separately as Lincoln retail sales in its 2024 U.S. retail sales release.
Ford Manufacturing, Dealer and Commercial Sales Data
Ford’s year-end 2024 U.S. manufacturing facts add operational scale, but production and employment should not be presented as customer sales. Ford estimated that approximately 2.1 million Ford vehicles were assembled in the United States in 2024.
- Ford estimated that nearly 1 million F-Series trucks were produced in 2024 at plants in Michigan, Missouri, Kentucky and Ohio.
- Ford stated that 80% of vehicles it sells in the United States are assembled in America.
- Ford stated that 100% of F-Series trucks were assembled in America.
- Ford reported approximately 57,000 hourly U.S. manufacturing workers at year-end 2024.
- Ford and Lincoln had nearly 3,000 U.S. dealers combined at year-end 2024.
- Ford and Lincoln dealers employed more than 170,000 people at year-end 2024.
Source: Facts About Ford U.S. Manufacturing. Ford labels the approximately and nearly figures as company estimates, and dealer employment is not Ford corporate employment.
The manufacturing figures describe assembly location and production capacity, not where vehicles were sold. Similarly, the dealer network is a distribution and employment measure rather than a direct count of transactions.
Ford Sales Revenue and Fuel-Economy Context
Ford’s 2024 Annual Report separates vehicle-related revenue from Ford Credit and from categories such as used vehicles. Ford reported $172.492 billion in 2024 company revenue excluding Ford Credit, while Ford Credit reported $12.286 billion in revenue.
| 2024 revenue measure | Amount | Scope |
|---|---|---|
| Company revenue excluding Ford Credit | $172.492 billion | Ford company column |
| Consolidated revenue including Ford Credit | $184.992 billion | Ford consolidated |
| Vehicles, parts and accessories | $167.218 billion | Includes parts and accessories |
| Used vehicles | $2.175 billion | Separate used-vehicle category |
| Ford Credit revenue | $12.286 billion | Finance-company revenue |
Source: 2024 Annual Report, Ford Motor Company. Revenue is not vehicle-unit sales, and the vehicles, parts and accessories category is not limited to complete new vehicles.
EPA data supplies efficiency and market context for model year 2024. The EPA reported 27.2 mpg for the average new-vehicle real-world fuel economy in the U.S. light-duty market, compared with 23.4 mpg for Ford’s estimated average real-world fuel economy.
Ford’s model-year 2024 production mix included 46.8% truck SUVs and 41.8% pickups. These are EPA production-share classifications, and “truck SUV” is a regulatory/body-style category rather than Ford’s U.S. sales-release SUV category.
Industry context also changed across model years: the EPA reported that trucks represented 66% of model-year 2024 U.S. new vehicles under NHTSA regulatory definitions, while battery-electric vehicles represented 7%, down from 10% in model year 2023. Without BEVs and PHEVs, the EPA’s model-year 2024 average new-vehicle fuel economy was 1.7 mpg lower; this is a counterfactual efficiency comparison, not an observed Ford sales outcome.
Sources: Highlights of the Automotive Trends Report.