Ford owner statistics are best understood through sales, registrations, fleet activity and ownership-related infrastructure rather than a single count of unique people. The figures below focus mainly on the United States in 2023 and 2024, with clearly labeled global, North American, European and model-year measures.
Key Ford Owner Statistics
The most useful headline figures are:
- In 2023, Ford sold 1,995,912 vehicles in the United States, up 7.1% from 2022.
- In 2024, Ford total U.S. sales reached 2,078,832 vehicles, up 4% year over year.
- In 2024, Ford U.S. retail sales increased 6%, while fourth-quarter retail sales rose 17% year over year.
- In 2023, F-Series sales reached 750,789 U.S. trucks, up 15% from 2022.
- In 2023, Ford sold 1,081,777 U.S. trucks and vans, up 13% year over year.
- In 2024, Ford sold 771,042 SUVs in the United States across its SUV category.
- In 2024, the Bronco family sold 233,873 U.S. vehicles, combining Bronco and Bronco Sport.
- In 2023, Ford sold 72,608 electric vehicles in the United States, up 18%.
- In 2024, Ford sold 285,291 electrified vehicles in the United States, up 38%.
- In 2024, Ford sold 187,426 hybrid vehicles in the United States, up 40%.
- In 2024, Mustang Mach-E sales totaled 51,745 U.S. electric SUVs, up 27%.
- In 2024, F-150 Lightning sales totaled 33,510 U.S. electric pickups, up 39%.
- In 2023, Ford commercial van sales totaled 190,016 U.S. units, up 21%.
- Through October 2023, Ford held a 40% U.S. Class 1–7 commercial truck-and-van share, up 0.9 percentage points.
- In model year 2024, Ford’s new-vehicle fleet averaged an estimated 23.4 mpg in real-world fuel economy.
- In model year 2023, Ford’s new-vehicle fleet averaged an estimated 374 grams of CO2 per mile.
- In 2024, Ford’s North American BlueOval Charge Network had more than 180,000 charging plugs.
- In 2024, Ford’s European BlueOval Charge Network had more than 80,000 charging plugs.
Contents
- Key Ford Owner Statistics
- Ford Sales Scale and Customer Adoption
- Ford Truck and SUV Owner Trends
- Ford Hybrid and Electric Owner Statistics
- Ford Commercial and Fleet Ownership Data
- Ford Ownership Fuel Economy and Emissions
- Ford Connected Ownership and Sustainability Measures
Ford Sales Scale and Customer Adoption
Ford’s U.S. sales provide a measure of vehicle transactions, not a census of unique Ford owners. Company releases combine retail, total, commercial and fleet activity, so each figure should be read with its stated definition.
| Measure | Period | Result |
|---|---|---|
| Total Ford U.S. sales | 2023 | 1,995,912 vehicles, up 7.1% |
| Total Ford U.S. sales | 2024 | 2,078,832 vehicles, up 4% |
| Ford U.S. retail sales | 2024 | Up 6% |
| Ford U.S. retail sales | Q4 2024 | Up 17% year over year |
Source: Ford U.S. sales release for 2023 and Ford U.S. sales release for 2024.
Ford’s estimated 2024 U.S. industry sales increased 2%, making the company’s 4% total-sales growth faster than that market benchmark. Ford described its U.S. market share as expanding, but the cited passage does not state the exact share-point change.
In 2023, F-Series sales reached 750,789 trucks, up 15% from 2022. Ford reported F-Series as America’s best-selling truck for the 47th consecutive year and America’s best-selling vehicle for the 42nd consecutive year; these are sales rankings, not measures of reliability, satisfaction or owner retention.
Ford Truck and SUV Owner Trends by Model
Truck and SUV sales show where new Ford adoption was concentrated, while remaining distinct from the installed base of existing owners.
| Ford model or category | Period | U.S. sales or change |
|---|---|---|
| Trucks and vans | 2023 | 1,081,777, up 13% |
| Maverick Hybrid | 2023 | 52,361, up 67% |
| F-150 Hybrid | 2023 | 50,103, up 41% |
| Explorer | 2024 | 194,094 SUVs |
| Expedition | 2024 | 78,035 SUVs, up 6% |
| Overall Ford SUVs | 2024 | 771,042 SUVs |
| Bronco family | 2024 | 233,873 vehicles |
Source: Ford U.S. sales release for 2023 and Ford U.S. sales release for 2024.
More than half of 2023 Maverick sales were Maverick Hybrid sales, while total Maverick sales increased 26.5%. The “more than half” statement is directional because Ford did not supply an exact percentage in the cited release.
Other model signals include Bronco-family sales growth of 8% in 2023 and Ford Edge sales growth of 24% in 2023. Lincoln Navigator sales totaled 17,549 in 2023, up 33%; this is Lincoln model context within Ford Motor Company’s portfolio, not Ford-brand owner data.
Ford Hybrid and Electric Owner Statistics
Electrified sales expanded across hybrids, battery-electric vehicles and commercial vans. These are new-vehicle sales measures, so they indicate adoption of powertrains during the stated periods rather than the number of unique electric or hybrid owners.
| Powertrain or model | Period | U.S. result |
|---|---|---|
| Electric vehicles | 2023 | 72,608, up 18% |
| Electric vehicles | Q4 2023 | 25,937, up 24% from Q3 |
| Hybrid sales | 2023 | Up 25%, a record annual level |
| Electrified vehicles | 2024 | 285,291, up 38% |
| Hybrid vehicles | 2024 | 187,426, up 40% |
| Electric vehicles | Q4 2024 | 30,176, a quarterly record |
Source: Ford U.S. sales release for 2023 and Ford U.S. sales release for 2024.
Ford’s 2024 model results show adoption across vehicle types: Mustang Mach-E sales were 51,745, up 27%; F-150 Lightning sales were 33,510, up 39%; E-Transit sales were 12,610, up 64%; F-150 Hybrid sales were 73,845, up 47%; and Maverick Hybrid sales were 68,752, up 31%.
In Q1 2025, electrified vehicles represented 15% of Ford’s total U.S. sales, up 3 percentage points year over year. Separately, Ford reported about 280,000 hybrids sold globally in 2023, up nearly 20%; this is an approximate global estimate and is not directly comparable with the U.S.-only totals.
Ford Commercial and Fleet Ownership Data
Commercial and fleet customers are an important part of Ford’s customer base, but commercial sales should not be treated as household ownership. Ford’s 2023 commercial van sales totaled 190,016 units, up 21%, including 129,009 Transit vans, up 30%, and 42,957 E-Series cutaway vans, up 34%.
Ford reported a 40% commercial truck-and-van share through October 2023 in the U.S. Class 1–7 market, up 0.9 percentage points. This was based on recent registration data and Ford analysis, so it is an estimate rather than a census of commercial owners.
More than 40% of commercial customers with 2024 F-150 Lightning orders were repeat Lightning customers. This is an order-based, company-reported customer measure, not a percentage of all Lightning owners or all commercial customers.
Ford Pro Intelligence software subscriptions were up about 27% year over year at the end of 2024. The measure is based on end-of-quarter estimates and subscriptions, not vehicle owners.
Source: Ford U.S. sales release for 2023 and Ford U.S. sales release for 2024.
Ford Ownership Fuel Economy and Emissions Context
EPA data provides context for the vehicles entering ownership, but it does not measure the fuel economy of every Ford vehicle already on the road or the driving habits of individual owners.
| Measure | Period | Ford result or benchmark |
|---|---|---|
| Ford new-vehicle fleet fuel economy | Model year 2024 | 23.4 mpg estimated real-world average |
| All new light-duty vehicles | Model year 2024 | 27.2 mpg, up 0.1 mpg |
| Industry fuel economy change | 2004–2024 | 41% higher average |
| Ford pickup production share | Model year 2023 | 44% |
| Ford new-vehicle tailpipe CO2 | Model year 2023 | 374 g/mi |
| All new vehicles’ CO2 | Model year 2023 | 319 g/mi, down 18 g/mi |
Sources: EPA Highlights of the Automotive Trends Report and 2024 EPA Automotive Trends Report Executive Summary.
In model year 2024, truck SUVs accounted for half of all new-vehicle production. Under NHTSA regulatory definitions, 34% of new vehicles were cars and 66% were trucks, figures describing the U.S. industry rather than Ford’s owner population.
Ford had the highest pickup share among manufacturers in the EPA’s model-year 2023 production breakdown, at 44%. The EPA also reported that nine of the 14 largest U.S. manufacturers reduced estimated real-world CO2 rates between model years 2018 and 2023, without identifying Ford’s exact reduction in that statistic.
Ford Connected Ownership and Sustainability Measures
Charging access is an ownership-related infrastructure measure, while Ford’s sustainability figures describe company operations and manufacturing rather than direct owner outcomes. In 2024, Ford’s North American BlueOval Charge Network had more than 180,000 charging plugs, and its European network had more than 80,000 charging plugs.
Ford introduced 15 new electric vehicles from 2020 through the end of 2024. These introductions are product launches, not sales or owner counts.
Ford reported a 49% reduction in absolute global operations greenhouse-gas emissions since 2017, along with 82 zero-waste-to-landfill sites in the 2024 report snapshot. These are operations measures and should not be interpreted as emissions from vehicle use by Ford owners.
Ford also reported recycling 2 billion pounds of aluminum over the decade covered by its sustainability report. The company described that amount as enough to build roughly 37,000 F-Series truck bodies each month, an illustrative equivalence rather than a production or owner count.
The 2024 reporting cycle included 1,394 supplier audits, more than 800 employees trained in supply-chain sustainability topics and nearly 588 suppliers trained. Ford’s Good Neighbor Plan launched with a $9 million investment in West Tennessee, a community measure rather than a direct ownership outcome.
Source: Ford Makes Progress in Building a More Sustainable Future and Ford’s 2024 Integrated Sustainability and Financial Report.