Lincoln statistics show a U.S. luxury-vehicle brand with 104,823 retail sales in calendar year 2024, strong gains across several nameplates, and growing use of hybrid and remote-service offerings. The figures below distinguish full-year, quarterly and year-to-date measures, while separating Lincoln-only results from combined Ford-and-Lincoln context.
Key Lincoln Statistics
The most broadly useful Lincoln statistics are:
- 104,823 Lincoln vehicles were sold in the United States in calendar year 2024.
- Lincoln U.S. sales increased 28% in 2024 versus 2023.
- Lincoln sold 81,818 U.S. vehicles in calendar year 2023.
- Lincoln U.S. sales fell 2.0% in 2023 versus 2022.
- Nautilus sold 36,544 U.S. vehicles in calendar year 2024.
- Nautilus hybrid models represented 39% of its U.S. sales in 2024.
- Aviator sold 25,235 U.S. SUVs in calendar year 2024.
- Nautilus sold 10,241 U.S. vehicles in Q4 2024, up 88% year over year.
- Lincoln sold 24,894 U.S. vehicles in Q1 2024, up 31% year over year.
- Lincoln sold 31,332 U.S. vehicles in Q2 2025, up 31% year over year.
- Ford and Lincoln customers had driven 300 million cumulative hands-free highway miles by the end of 2024.
- Nearly one in five Lincoln service experiences were remote in 2024.
- Ford and Lincoln completed more than 2.4 million Pickup & Delivery and Mobile Service appointments globally in 2023.
- About 375,000 Ford or Lincoln customers per month chose remote-service options in 2024.
- Lincoln Middle East sales increased 17% year over year in calendar year 2024.
- Lincoln sales in both the United Arab Emirates and Saudi Arabia increased 21% year over year in 2024.
- Ford and Lincoln had nearly 3,000 combined U.S. dealers at year-end 2024.
- The combined Ford and Lincoln U.S. dealer network employed more than 170,000 people at year-end 2024.
Contents
- U.S. Lincoln sales scale and long-term trends
- Lincoln model sales data
- Quarterly Lincoln sales momentum
- Hybrid, connected-driving and service participation
- International Lincoln sales statistics
- Retail, dealer and manufacturing context
U.S. Lincoln Sales Statistics and Long-Term Trends
Ford’s official U.S. releases provide the clearest scale measures, but the terminology varies by release. The 2024 figure is described as retail sales, while the 2023 and 2022 figures come from official sales tables and retain their stated periods.
| Period and geography | Lincoln sales | Reported change or definition |
|---|---|---|
| Calendar year 2024, United States | 104,823 vehicles | Up 28% versus 2023 |
| Calendar year 2023, United States | 81,818 vehicles | Down 2.0% versus 2022 |
| January–July 2022, United States | 49,861 vehicles | Year-to-date, not a full-year total |
| July 2022, United States | 6,968 vehicles | Up 64.5% versus July 2021 |
Source: Ford U.S. Retail Sales Grow at Double the Industry Pace in 2024, Led by Trucks, Hybrids, Electric Vehicles and Lincoln and Ford Motor Company Q4 2023 U.S. Sales; the July 2022 figures are from Ford Motor Company July 2022 U.S. Sales.
The 2023 total was entirely classified as SUV volume in Ford’s brand table, which reported 81,818 Lincoln SUVs in the United States. That classification is a source definition for the table, not a reconstructed product mix.
The 2022 observation is only January through July, so it should not be compared with a full-year total without additional data. The year-over-year percentages are company-reported comparisons, and no new annualized figures are calculated here.
Lincoln Model Sales Data: Nautilus, Corsair, Aviator and Navigator
The model-level data show different patterns across the four nameplates. Nautilus and Aviator posted especially strong 2024 growth, while the earlier 2023 table records a mixed year across Corsair, Nautilus, Aviator and Navigator.
| Model and period | U.S. sales | Change |
|---|---|---|
| Nautilus, 2024 | 36,544 vehicles | Up 50% versus 2023 |
| Aviator, 2024 | 25,235 SUVs | Up 62% versus 2023 |
| Corsair, 2023 | 24,384 vehicles | Down 11.9% versus 2022 |
| Nautilus, 2023 | 24,334 vehicles | Up 17.9% versus 2022 |
| Aviator, 2023 | 15,551 vehicles | Down 29.2% versus 2022 |
| Navigator, 2023 | 17,549 vehicles | Up 32.9% versus 2022 |
Source: Ford U.S. Retail Sales Grow at Double the Industry Pace in 2024, Led by Trucks, Hybrids, Electric Vehicles and Lincoln and Ford Motor Company Q4 2023 U.S. Sales.
Nautilus also provides the clearest hybrid-participation measure: hybrid models represented 39% of its U.S. sales in 2024. Ford did not state the corresponding hybrid unit count in the release, so the percentage should not be converted into a calculated total here.
Earlier year-to-date figures preserve legacy nameplate groupings. Through July 2022, Corsair/MKC sales totaled 16,023 U.S. vehicles, up 13.6% year over year; Nautilus/MKX totaled 13,594, up 5.8%; Aviator totaled 12,877, down 0.8%; and Navigator totaled 7,367, down 28.0%.
These 2022 labels include MKC or MKX where the official table grouped those legacy nameplates. They are not treated as current-model-only statistics.
Quarterly Lincoln Sales Statistics and Recent Momentum
Quarterly releases add timing to the annual totals. Lincoln sold 24,894 U.S. vehicles in Q1 2024, up 31% year over year, and Nautilus sold 9,231 U.S. SUVs, up 68% from Q1 2023.
Ford described Q1 2024 Nautilus sales as a quarterly nameplate record since its 2018 launch. Corsair sales increased 56% and Aviator sales increased 19% in that quarter, although the release did not provide unit counts for either comparison.
The Q2 2025 release reported 31,332 U.S. Lincoln vehicles, up 31% year over year. Ford described this as Lincoln’s highest second-quarter U.S. volume since 2007, a historical comparison rather than a complete time series.
| Q2 2025 measure, United States | Reported result |
|---|---|
| Lincoln brand | 31,332 vehicles; up 31% year over year |
| Navigator | Sales up 115% year over year |
| Nautilus | Record Q2; sales up 19.3% year over year |
| Corsair | Sales up 4.5% year over year |
| Aviator | Sales up 28.0% year over year |
Source: Ford Hybrids, EVs, Transit Set Records; Q1 Sales Top Industry, Up 7% and Ford Second Quarter Sales Rise 14.2%; Market Share Surges on Truck, Hybrid, SUV Strength.
The Q2 2025 model figures are growth rates without model unit totals in the Lincoln section of the release. They therefore describe momentum, not model-level volume or market share.
Lincoln Hybrid, Connected-Driving and Service Participation Metrics
Some useful Lincoln statistics measure participation rather than sales. These measures also include explicit combined-brand or program limitations.
By the end of 2024, Ford and Lincoln customers had driven 300 million cumulative hands-free highway miles in connected vehicles. This is a combined Ford-and-Lincoln measure and does not isolate Lincoln drivers.
The 2025 Lincoln Navigator was scheduled to ship with BlueCruise 1.4. That is a model-year launch-plan statement, not an observed adoption rate or a forecast of completed customer use.
Remote service was another area with reported participation:
- Nearly one in five Lincoln service experiences were remote in 2024, in the context of Pickup & Delivery or Mobile Service.
- Ford and Lincoln completed more than 2.4 million Pickup & Delivery and Mobile Service appointments globally in calendar year 2023.
- About 375,000 Ford or Lincoln customers per month chose remote-service options globally in 2024; this is a company approximation covering both brands.
- U.S. Mobile Service users reported a Net Promoter Score of 84 as reported in March 2024.
- The U.S. Mobile Service NPS was about 15% higher than comparable traditional auto-shop service, according to the company comparison.
Source: Ford Second Quarter Sales Rise 14.2%; Market Share Surges on Truck, Hybrid, SUV Strength and Millions Reclaim Time with Ford, Lincoln Vehicle Service at Home, Work.
NPS measures willingness to recommend and is not a sales outcome. The reported NPS and traditional-shop comparison concern U.S. Ford Mobile Service users, not Lincoln-only satisfaction.
International Lincoln Sales Statistics and Market Reach
Lincoln’s international figures in the supplied release are growth rates rather than unit totals. In the Middle East, Lincoln sales increased 17% year over year in calendar year 2024.
| Market or model | Period | Reported change |
|---|---|---|
| Middle East, Lincoln brand | 2024 versus 2023 | Up 17% |
| United Arab Emirates, Lincoln brand | 2024 versus 2023 | Up 21% |
| Saudi Arabia, Lincoln brand | 2024 versus 2023 | Up 21% |
| Middle East, Nautilus | 2024 versus 2023 | Up 46% |
| Middle East, Aviator | 2024 versus 2023 | Up 46% |
Source: Lincoln Marks a Successful 2024 With Strong Sales Growth in the Middle East.
The regional and country results do not state unit totals, so the percentages should be read as company-reported market growth rather than as a measure of absolute scale. The same release stated that Lincoln had operated for 103 years as of February 4, 2025; that historical age is context, not a sales or participation result.
Lincoln Retail, Dealer and Manufacturing Context
Lincoln-specific dealer and manufacturing counts are not separately stated in the supplied context, but combined Ford-and-Lincoln figures help describe the retail system surrounding the brand.
At year-end 2024, Ford and Lincoln had nearly 3,000 combined U.S. dealers. The combined dealer network employed more than 170,000 people in the United States, with additional community jobs described qualitatively but not quantified.
Ford-wide manufacturing context included approximately 2.1 million vehicles assembled in the United States in calendar year 2024 and approximately 57,000 hourly U.S. manufacturing workers at year-end 2024. Neither figure is a Lincoln-only production or workforce count.
Source: Facts About Ford U.S. Manufacturing.
These estimates and combined-brand measures should not be added to Lincoln sales totals. They describe the broader Ford and Lincoln dealer and manufacturing ecosystem, while the sales sections above retain Lincoln-specific geography and periods.