55 Ford Focus Statistics: Sales, Specifications and Safety Data

The Ford Focus has been sold worldwide since 1998, reaching more than 16 million cumulative sales by April 2018. The available statistics span market scale, 2018 product specifications, Euro NCAP testing and a major 2018 United States recall, with each measure tied to its stated geography and period.

Key Ford Focus Statistics

The most quotable Ford Focus statistics cover sales scale, efficiency, vehicle dimensions, safety testing and recall scope:

  • More than 16 million Ford Focus cars had been sold worldwide from the 1998 launch through April 2018.
  • Nearly 7 million Ford Focus cars had been sold in Europe from the first generation through April 2018.
  • More than 250,000 fourth-generation Focus vehicles were sold in Ford’s 20 main European markets from June 2018 to late October 2019.
  • French Focus sales exceeded 12,000 vehicles from January through November 2019.
  • French Focus sales increased 49.56% year over year through November 2019 compared with the corresponding 2018 period.
  • The Focus held more than 15% of the Dutch C-segment from January through June 2020.
  • Ford invested €600 million in Saarlouis, Germany for the all-new 2018 Focus program.
  • The 2018 Focus lineup included five named European series: Trend, Titanium, ST-Line, Vignale and Active.
  • The 2018 Focus improved torsional rigidity by 20% versus Ford’s stated predecessor or design baseline.
  • The 2018 1.0-liter EcoBoost manual was rated 35 combined mpg in the United States EPA estimate.
  • The 2018 1.0-liter EcoBoost automatic was rated 32 combined mpg in the United States EPA estimate.
  • The European 2018 Focus range was listed at 3.5–5.2 L/100 km combined in Ford Germany’s type-approval figures.
  • The European 2018 Focus range was listed at 91–129 g/km combined CO2 across engines and configurations.
  • The 2018 United States Focus sedan measured 178.7 inches long, while the hatchback measured 171.7 inches.
  • The 2018 sedan and hatchback shared a 104.3-inch wheelbase in the United States product guide.
  • Euro NCAP awarded the 2018 Focus five stars in its controlled safety assessment.
  • Euro NCAP scored child occupant protection at 87% for the tested 2018 Focus.
  • Euro NCAP scored safety assist at 75% for the tested 2018 Focus.
  • NHTSA recall 18V-735 covered 1,282,596 United States Focus vehicles from model years 2012–2018.
  • The recall production population ran from August 1, 2010 through February 2, 2018 for the affected United States vehicles.

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Ford Focus Sales Statistics and Global Market Scale

Ford reported nearly 7 million Focus sales in Europe and more than 16 million worldwide from the first-generation launch in 1998 through April 2018. Ford described the model as having a 20-year history when the fourth generation was unveiled in April 2018; that is an elapsed model-history measure, not an annual sales total. Ford Europe reported both cumulative figures.

Market or measure Period Reported result
Worldwide cumulative sales 1998–April 2018 More than 16 million vehicles
Europe cumulative sales 1998–April 2018 Nearly 7 million vehicles
Ford model history 1998–2018 20 years

Ford’s later European releases used narrower market definitions and should not be merged into the worldwide or Europe totals. In Ford’s 20 main European markets, more than 250,000 new Focus vehicles were sold from the fourth-generation launch in June 2018 to late October 2019; the company also reported 194,700 vehicles sold across those markets from January through October 2019 and described the pace as one Focus sale every 135 seconds. Ford Europe states that the 194,700 figure is its cumulative all-vehicle sales statement, while the pace is Ford’s stated equivalence rather than an independently recomputed Focus-only rate.

France provides a separate country example: Ford reported nearly 8,000 Focus sales in 2018 and more than 12,000 from January through November 2019. The company reported a 49.56% increase for the comparable 2019-versus-2018 period, which was still short of a full calendar year. Ford France

In the Netherlands, Ford reported that the Focus held more than 15% of the C-segment during January–June 2020. Ford of Europe’s full-year 2020 release identified Focus as Ford’s second-top-selling car in its 20 traditional European markets; that rank is within Ford’s lineup, not the entire vehicle market. Ford Netherlands and Ford of Europe

Ford Focus Generations, Investment and Lineup Data

The 2018 Focus was described by Ford as the first global vehicle based on its C2 platform. Ford also reported a €600 million investment in its Saarlouis, Germany assembly facility for the all-new Focus program. Ford Europe

The European launch offered a five-door hatchback, wagon and selected-market four-door body styles. Ford named five European series—Trend, Titanium, ST-Line, Vignale and Active—although availability varied by market and powertrain.

The same 2018 release reported a 20% improvement in torsional rigidity against Ford’s stated predecessor or design baseline. It also introduced an eight-speed automatic transmission, with availability dependent on engine and market.

The United States product guide used a different market structure for model year 2018:

  • The U.S. guide listed five series: S, SE, SEL, Titanium and ST.
  • The U.S. guide listed two body styles: sedan and hatchback.

Ford’s 2018 vehicle guide is the source for the U.S.-market series and body-style counts. Trim names and body styles are therefore market-specific rather than a single global lineup.

Ford Focus Fuel Economy and Powertrain Statistics

The 2018 United States guide lists a 1.0-liter EcoBoost three-cylinder for the SE sedan and a 2.0-liter Ti-VCT GDI four-cylinder FFV for specified S and SE hatchback, SEL and Titanium versions. The guide also lists a 2.0-liter EcoBoost I-4 in its performance configuration.

2018 U.S. configuration City mpg Highway mpg Combined mpg
1.0L EcoBoost, six-speed manual 30 42 35
1.0L EcoBoost, six-speed automatic 28 40 32
2.0L Ti-VCT GDI FFV, five-speed manual 26 36 30
2.0L Ti-VCT GDI FFV, six-speed automatic 22 31 25
2.0L EcoBoost I-4, listed configuration 22 31 25

The guide also gives 26/36/30 mpg for the 2.0-liter Ti-VCT GDI PZEV with five-speed manual, 27/40/31 mpg for the FFV with six-speed manual, and 27/40/31 mpg for the PZEV with six-speed manual. These are EPA estimates, and actual mileage varies; engine, transmission, fuel type and configuration are not interchangeable. Ford’s 2018 vehicle guide

For Europe, Ford stated that the 2018 range improved fuel efficiency by 10% across the range. Ford Germany listed combined consumption from 3.5 to 5.2 L/100 km and combined CO2 emissions from 91 to 129 g/km across engines and configurations.

These are type-approval comparison figures, not one vehicle’s result or a guaranteed real-world outcome. Ford Europe and Ford Germany

Ford Focus Dimensions, Capacity and Equipment Data

The 2018 U.S. guide shows that sedan and hatchback dimensions diverged mainly in length, while several cabin measurements were shared.

2018 U.S. specification Sedan Hatchback
Length 178.7 in 171.7 in
Wheelbase 104.3 in 104.3 in
Width, mirrors folded 74.1 in 74.1 in
Height 57.8 in 57.8 in; 57.9 in for ST
Front headroom 38.3 in 38.3 in
Maximum front legroom 43.1 in 43.1 in
Front hip room 53.9 in 53.9 in

These are Ford product-guide specifications for the 2018 model year, not measurements of every Focus generation. The 12.3-inch digital instrument cluster cited by Ford for the updated range was equipment whose availability depended on trim and market. Ford’s 2018 vehicle guide and Ford Netherlands

Ford Focus Safety-Test Statistics and Protection Scores

Euro NCAP awarded the 2018 Ford Focus a five-star overall safety rating. Its controlled assessment produced a 32.5-point total and category scores of 85% for adult occupant protection, 87% for child occupant protection, 72% for vulnerable road-user protection and 75% for safety assist.

Euro NCAP 2018 assessment Result
Overall rating 5 stars
Adult occupant protection 85%
Child occupant protection 87%
Vulnerable road-user protection 72%
Safety assist 75%
Total points 32.5

The test also awarded 15.9 of 16 points for lateral-impact protection and 24 of 24 points for frontal and lateral child-impact performance involving six- and ten-year-old dummies. These results describe a tested vehicle and equipment specification under controlled protocols; they are not population accident rates or direct measures of real-world injury risk. Euro NCAP

Ford Focus Recall Statistics and Documented Safety Outcomes

NHTSA recall 18V-735 covered 1,282,596 United States Ford Focus vehicles from model years 2012–2018. The manufacturer’s Part 573 filing listed 1,280,596 potentially involved vehicles, a slightly different administrative count from the NHTSA acknowledgement.

Recall 18V-735 measure Reported result
NHTSA potentially affected population 1,282,596 vehicles
Manufacturer filing population 1,280,596 vehicles
Model years 2012–2018
Production dates August 1, 2010–February 2, 2018
Manufacturer-estimated defect-condition share 100% of potentially involved vehicles
Planned remedy start December 10, 2018

The recall covered Focus vehicles with 2.0L GDI or 2.0L GTDI engines, so it did not include every Focus configuration. NHTSA’s filing estimated that 100% of the potentially involved population had the defect condition described in the filing, but that estimate does not mean every vehicle experienced a stall or failure. NHTSA recall acknowledgement and Part 573 Safety Recall Report

The planned remedy start date was December 10, 2018. Recall populations are potentially affected vehicles, not confirmed failures, complaints or completed repairs, so these documents do not establish a real-world failure rate or repair-completion rate.

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